During my time at Brickwall, a digital creative production studio in London’s Shoreditch, our “Hot Looks” film drawing attention to the dangers of hair straighteners won a 2014 CorpComms Digi Award for “Best use of video in a campaign”, beating out competition from work produced for British Telecom, Adidas, TV Licensing, Lloyd’s of London, and O2. “This was an excellent video with excellent outcomes,” said the judges. “This was hard-hitting, short and to the point. It was very effective.” Within one month, the video was viewed 143,105 times across Facebook, YouTube and online adverts, and the campaign had received 212 pieces of news coverage, including articles on BBC News, Guardian Online and in The Daily Mirror and Daily Mail. The client also received 6,573 requests for heat proof pouches via its website, against expectations of just 500, and one manufacturer of hair straighteners agreed to include the pouches as standard with all its new products.
You can watch the video by clicking here.
