You want a new website? You want to focus more on getting press hits? What about a statement of organizational values to show the world what you’re all about? Where to start?!
The hard truth is that many such communications strategies are, I’m afraid, less successful than they could be without real buy-in from your board, management, and staff. That’s why it’s so important to get the internal communications right, and build that buy-in, before you start tinkering too much with your external communications.
An experienced, tactful, and engaging facilitator, I enjoy leading interactive workshop sessions to clarify communications priorities in line with your strategic objectives. I’m also a trained and practiced project manager, which means I know how to actually deliver all those brilliant ideas we come up with together. And often, it starts with working up a collaborative strategic framework document to guide your communications.
This is me with the staff and board of ShareAction, the responsible investment charity, in London, in summer 2015, after I led them through such a session on aligning fundraising with communications and strategy. I promise I didn’t pay them to look so happy in this picture.
Since then, I’ve delivered successful communications strategies for nonprofits in Oakland, California, and in New York City. Maybe you’re next?
