Strategic
Communications
Journal
How To Be Your Best For Broadcast
I'm spending this week emceeing the Open Squash Classic, a squash tournament here in New York City. If you're in town the finals are on Thursday night with tickets available all week. Hope to see...
Call Me When You Decide You Want Your Life to Matter
What’s your “why”? Why do you do what you do? Why do you get out of bed in the morning? Once you know, let’s talk: It’ll make you a great writer!
Americans Will Line Up For Hours For Something Popular Including A PR Agency
A new bagel shop opened in our neighborhood a few weeks ago. I took a picture on Sunday morning because I am not kidding: People wait for hours to get one. The great thing about living here, apart...
Nothing Comperes To You
I’m emcee’ing a major event in two weeks. My motto? “Proper Preparation Prevents P*ss-Poor Performance.”
We’ve Been Cooking A Bit
My wife and I used to cook a lot. We'd email each other during our workdays at our offices and figure out which ingredients to buy. We'd spend time cooking together when we got home and enjoy a nice...
We Finally Threw Out Our Couch
The summer is over in New York City. Our three-year-old son starts at a new school on Thursday and we're excited and scared to see how it goes. Yesterday I bumped into a friend of mine at the...
Most People Ignore Good PR And Comms Advice, And That’s Their Problem, Not Mine
One of my best friends in the world is a dentist. He often gives people excellent advice about their teeth, but he's also used to it going by the wayside. I was joking recently that a good title for...
Does Your Cause Feel a Long Way from The Headlines?
It’s been a busy summer on the news front, with the news cycle turning over more rapidly than it often does when the temperatures soar. In that context, I still believe most nonprofits and...
Vigorous Elections are Good For Democracies
I had a vigorous discussion over dinner in Virginia last night with my in-laws about politics. Remember those? I said I thought Kamala Harris would win the presidency, holding the senate but not the...
What’s The Best Book You’ve Read in the Last Seven Years?
The New York Times released its Best 100 Books of the 21st Century list last week, which is bound to inspire controversy since it’s less than 25% done. The century. Not the list. An interlude: I’m...
Here’s A Tip for Polishing Up Your Writing: Talk About It
My mother was always reading a book. It's my strongest memory of her, as I was growing up. Whether I was in the lounge with her, watching television, or when we were on vacation. There were books...
What Does A Politician Look Like?
We need to change our ideas about what such people look like.
Self-Promote Like A White Guy
Many of my clients are women of color. I'm lucky that they trust me to help elevate their voices and get them the attention they deserve. I do currently have one white guy as a client, and he's a...
None Of Us Can Predict What Will Happen
Still, who’s going to win the 2024 election, eh?
Who Gets The Final Sign-off On Your Press Release?
Who's in charge, here? This is, in theory, an easy question with a straightforward answer. If I were an alien landing in many nonprofits, though, then you might keep me waiting after I said: "Take...
What I Learned From Going To My First WNBA Game
I just went to my first WNBA game to watch the New York Liberty. I'm firmly on the bandwagon now because it was fantastic. I can see why women's sports are a growth investment area around the world...
Why Do Your Documents Go Through So Many Rounds of Changes?
If the answer is about eight million, I have some tips for you!
A Poem About Being A Parent Lately
I once had an editor with a “no poetry” rule. Hopefully this one will irritate them no end.
Chasing Beauty Out Of The Dark
I was ready to dismiss Isabella Stewart Gardner as a rich lady dabbling in the arts like a tourist. But the reality was much more interesting and inspiring…
When Your Kid Loses Their Favorite Toy
New York can be surprisingly small sometimes…
On Statins, Entitlement, and Power in America
I thought of other images for this, but here's Freddy meeting a giraffe at the zoo last week. It was an amazing moment! Yay! My LDL cholesterol is high enough that I now need to manage it with a...
The Power of Investing in Supportive Relationships
I’m considering starting a LinkedIn Live series called “my deepest fears”, where I interview friends and acquaintances about…spoiler alert…their deepest fears. And what they can teach us. What do...
The Enduring Power of Mr. Ripley
As a character, I find Ripley fascinating. Not because we’re all secret sociopaths. But because we all face moments in our lives when we get to choose how best to present ourselves.
Whoop! There It Is…
My resting heart rate is 49 and I often sleep a full eight hours a night. I wish I could say these were the only benefits of wearing a Whoop fitness strap. But as a strategic communications...
Top Five Reasons Nonprofits Bring In A Communications Consultant
Nonprofit communications directors often face a myriad of challenges. I did the job myself, before I started consulting, so I know how hard it is. Luckily, I also know how I can help. I've just had...
The Writing Process Isn’t Linear
When you’re trying to express a complicated idea, be prepared for your communications to take a few creative turns.
Winning Feels A Lot Like Losing, Until You Do It
I had an unusual win on the squash court last night, and it gave me hope for the 2024 election. My opponent was higher rated than I am by a significant degree. He played squash at Princeton and is a...
Be Careful of Stress Changing How You Communicate
When you’re stressed, it can impact your communications. Get a second pair of eyes on things!
“Let Go and Be Yourself” Online for Deeper Engagement
I've been running The Comms Whisperer as a LinkedIn newsletter for more than two years, now. I am a total evangelist for doing these kinds of newsletters. On a pure per-client basis, spending a...
Measuring Return on Investment in Public Relations, Marketing and Strategic Communications
I’ve found that smart cause-driven funders and leaders do still think like businesspeople. They want to know that if they’re spending money on things, they’re getting a return.
Why We Need Jon Stewart’s Take on the 2024 Election
Honestly I’d rather have a laugh than cry.
The Importance of Greeting Your Customer
I have a pet peeve. When I walk into a retail store or a cafe, I want you to greet me straight away.
Beware Negative Self Talk As You’re Finding Your Voice
Beware negative self-talk. Notice it, put it aside, and keep talking to yourself in a positive way. Also, beware overconfidence.
When You Loved The Movie But The Critics Hated It
Have you seen anything good at “the pictures,” lately? And what do you think of critics? Did you like Saltburn?
Insights on Grief and Loss From Nick Cave
It's been a difficult week with some bad news in our family. I'll spare you the details, but we'll all be alright. Not to worry. At tricky moments I find it helpful to remember that things are...
Speaking From a Place of Peace
If you’re like me, the New Year is a frenetic time. I call it “the Januaries.” But… let’s all calm down and take a breath before we communicate!
Feeding New Yorkers in Need This Christmas
If you could bottle the benefits of volunteering and sell them back to New Yorkers, you would make a lot of money. That’s a very New York way of thinking about volunteering, I realize.
Seven Orgs For Your Year-End Giving
I made you a Croydon Christmas playlist on Spotify. It comes with all the joy of being a child in a pub in a South London commuter town in mid-December.
If You’re Serious, Make T-Shirts
I love swag. There's nothing like it for building a sense of shared identity around a cause. On that note, I've had the most fantastic time over the last few weeks getting some t-shirts made for my...
Everyone In New York Gets Depressed Over the Holidays
…and that’s ok!
On The Importance of Toast 🍞
Monday night, I had a friend round for toast. I'm 44. There was a time when if I caught up with a friend, we'd go to the pub. These days it's a delight if they're willing to come round for a cup of...
Bring A Cheese Plate 🧀
You can’t ONLY buy a cheese plate. You do need to invest time and energy in other ways. But if you’re volunteering, here’s a good place to start. 🧀
Sometimes, STOPPING Is the Best Strategic PR Move
People make mistakes when they move fast. It’s why experience has taught me the value of stopping under pressure. Just for a minute.
How Irrational Dreams Can Help In Difficult Times
I’m not making light of the world’s challenges. But spending half an hour shooting a basketball helped me feel better for a while yesterday. 🏀
Stick To Your Game Plan Under Pressure
Moments of intense pressure bring out the toughness and resilience in many of us.
Why I’m Watching The Gold on Paramount+
The show is about the Brink’s Mat gold robbery in London, in the 1980s.
What Is The Point Of Your Work?
Work is a meditative process which brings me joy. How about you?
Authentic Community is the Secret Sauce
A funny thing happened this weekend. I was chatting with two other parents at a local playground and found myself deep in the chat. It was one of those conversations where thoughts spark off each...
Sleepless In Seattle Makes No Sense
I was sick this past weekend. Our son started playgroup and brought a virus home ten days ago. I got it mid-last week. Then on Monday I had to take off work and stay in bed, which is a big thing...
What It Feels Like to Live In New York During Climate Week 🗽
I'm in the enviable position of living in New York's West Village. It's not something I take for granted. I love it here and am prepared to put up with no windows in our bathroom or kitchen, and six...
We Dropped Our Son Off At Playgroup For The First Time 😢
It's been an emotional week. I saw a piece in the New York Times about the high cost of childcare in the city. It's true. It's high. But my wife and I have found a nice, affordable cooperative...
What’s So Great About Buying Fish In Italy?
I've been in Europe for three weeks. We went to see my parents in Southeast London, and then spent a few days in Italy. In Treviso, near Venice, we went with my friend Billy to a fish shop. It was...
We Need More Vocal Leaders on Remote Work
Right now the only people speaking up about it are old white curmudgeons growling, “get back to the office.” NOPE.
Why I Now Specialize In Editorial Thought Leadership
I've made a slight pivot in my business over recent months. For the past three years I've been what I'd describe as a generalist comms and PR consultant. Now I'm dedicating most of my working life...
What’s On Your Summer Reading List?
I always take a book recommendation, so tell me what I should be reading over the coming weeks!
Your Writing Coach Is Here
I write for a living. I help other people write. I coach them on how to do it. Sometimes I do it for them and help them place it in the newspapers. Sometimes I develop long-term strategic plans to...
It Turns Out, I Have a Heart Condition
Fun times…
Learning To Meditate with My Kid
He may be adorable in photos, but he can throw a tantrum like any two-year-old…
Parenting Advice from the French
It turns out, “le pause” is rather powerful.
Spending Time with People Who Agree with Us
On the right and the left, most people talk to people who agree with them. We hang out in the same spaces. We use the same language. We assume everyone agrees with us about everything. It drives me nuts.
You Can’t Predict The Future, But You Can Write It Into Existence
A friend of mine asked me on Tuesday what my ideal situation is. I looked around and realized, “this is it.” Still, I've been thinking a lot lately about what the future holds. It's a mystery to me....
An Ugly #MeToo Mess in British Journalism
The New York Times ran an explosive investigative story yesterday. It’s based on excellent reporting and I hope it has the impact it deserves.
An Impromptu High School Reunion
There’s a path forward in life for everyone. No matter how hard it might appear at certain points, the path keeps twisting and turning.
Thanks to the “Google Gap” Your Reputation Precedes You
I’m literally Googling you right now.
How To Make A Perfect Cup of Tea
I grew up in England, where we like to drink this stuff. There is an awful lot in a cup of tea.
Charles Is My Middle Name
My mum says, “if you can’t say anything nice, Matthew, don’t say anything at all.” An obedient son would stop here, then, when it comes to events in England over the coming weekend.
NYC > DC > NYC
I am wearing a tie, so I must be going somewhere important.
A Mind-Trick For Dealing With Difficult People
It works!
Why I Love Great Cookbooks
There’s no other written medium that is able to impact a person with such directness.
What Strong Impressions from Movies Teach Us About Storytelling
Sigourney Weaver carrying paper grocery bags is 50% of the reason I moved to New York City. And this is important why?
How To Give Your Writing The “X-Factor”
On average I write about 5,000 words a week. Without false modesty I can tell you that about once a year, I’ll write something really fantastic. But, how?
Why Gary Lineker Matters
A white British #soccer star from a working class town is using his platform to further a public conversation about #race and #refugees. 👏🏻 #garylineker
Great Writing By Women I Work With On Women’s Day
Thanks for reading and sharing this important work.
Nobody Studies English Literature Now…Just When We Need It
To be, or not to be? That…well. I guess it’s the question.
“I Want To Write More, Put Myself Out There, But I’m Stuck.”
How many more years do you want to do all the work without taking any of the credit?
How Funders Can Help Grantees Communicate More Broadly
It’s not fair to blame #nonprofits for failing to reach a broader audience. Because the #foundations doing the bulk of the funding of such organizations don’t incentivize it.
Oversharing is Overrated. Try the Iceberg Technique…
You get to choose which parts of yourself to share.
Repeating High Comms + PR Performance Under Pressure
A 14-year-old boy beat me at squash a couple of weeks ago for the third time in a row. I asked him for some feedback on my game, and he told me, "even a lot of your good shots aren't very...
Celebrating Asian American Women’s Strength and Resilience
It's been a rough start to this week in America. Two mass shootings in California, a day apart, targeting Asian Americans, have left many of us unsure how to respond. I know it will be a few days...
I Write For A Living. Here’s Why I’m Not Scared of AI.
Frank Pavich wrote a cool piece in the New York Times last weekend. He used an AI bot to imagine a film that doesn't exist. The images are incredible. My jaw dropped. Then I logged in to the same...
Prince Harry, PR & Therapy
Prince Harry has had a rough time. I don't doubt that he has strong feelings about it. Or that he's right to have those feelings. My question is, should he have written a book? And done a press...
The Art of Opportunistic Press Placements
A big thing that prevents a lot of people getting into the news cycle is moving too slowly. Here’s how to gear up to catch those currents. #PR #communications #strategiccommunications
If Only We Could All Work from A Cabin In The Italian Alps
I’ve been living out my escapist fantasies this week on YouTube.
You Don’t Have To Be Miserable Just Because You Work At A Nonprofit
Here’s a revolutionary idea…
Countering Extremism With Kindness
Do you know anybody who has gotten radicalized over recent years?
Why Your PR and Comms Tactics Keep Falling Flat
Often the clients with the deepest pockets will hire strategic communications experts for $$$$. Then they’ll pay them over the odds to ignore their advice.
Are You Furious About Something? Start an Opinion Diary And Turn That Rage Into A Media Relations Win…
It turns out, being mad is a great media relations tactic.
Strategic Communication Is Nothing New
Join me for a conversation with Dietlind Lerner about the history of strategic communication.
How Meditation and Collaborative Leadership Help Strategic Communications
I don’t play it up a lot in my life as a communications consultant, but I’m a qualified yoga teacher. I also meditate often.
What The Movie Michael Clayton Teaches Us About Crisis Communications
My brain works like a lizard’s. The best thing I can do (apart from plenty of yoga) is use it for a good cause!
Why I Prefer Long-Term Client Relationships Based in Authenticity
Not every communications consultant likes to stick around.
The Most Valuable Mental Health Thing I Know
There’s a simple test anyone can take to figure out what might be going on.
Talking With The “Man In The Street”
Join us for a chat about the power of street interactions!
There’s Often One Easy Answer To Your Big PR Question
If you’ve got a big goal, I’m here to help you move closer towards it.
Upcoming LinkedIn Live: Why Work With A Recruiter To Hire Comms Talent?
Join us on Sept 21, or watch the recording after!
Is Britain Still Relevant? Or A Failing Empire? Yes, and Yes…
These are tough times for Britain. Friends from childhood are telling me they're worried about their electricity bills. Inflation is forecast for 18 percent by January and a recession is due by...
How Can A Film Further Your Mission?
Thinking about how film can help you meet your strategic goals? Join guest speaker Liz Bloomfield and me on LinkedIn Live on August 31 at 11 a.m., EST, 4pm U.K. time. We'll be talking about how film...
Knowing When To Fold ‘Em—When A Nonprofit Decides To Close…
When should you close your nonprofit? Take a tip from Kenny Rogers.
How Do We Talk About Poor People?
The chart above is from a new project examining how we talk about poor people.
Navigating Mid-Career Transitions
Got the mid-career scaries? Facing layoffs? Afraid of "falling behind"? Join mid-career coach Selina Yankson and I on Wednesday for a frank and helpful chat on LinkedIn Live. You can sign up to...
Managing Risk in Communications Is More Important Than Ever Now
Too many organizations have gone silent of late, rather than take a risk on saying the wrong thing. That’s a misstep.
The Introvert’s Guide to Enjoying Your Upcoming Conference
Brag alert. I'm excellent at communicating. But that doesn't mean it's easy for me. One of the reasons I'm so good at it, in fact, is because I find it so hard. I'm more of an introvert than you...
Have You Got a Reputation for Getting Stuff Done?
I’ve found the best way to communicate so you become a priority for other people is as follows…
Lessons From Early Fatherhood
It’s Father’s Day on Sunday and I haven’t written much about becoming a dad since our son arrived. Freddy is 15 months old now, and the days are long, but the years being short.
Understanding Your Audience’s Deeper Motivations
The reason most people think they buy things is not the actual reason they buy things.
The First Time I Said “No” To Communications Work
“The first time you turn down work and you know why, it’s a major step forward as an entrepreneur,” she said.
Two Years Since George Floyd, Shifting Narratives
Just as defunding the police was a major narrative in 2020, the new popular narrative is that police are under-resourced, and crime is out of control.
When The News Cycle Is A Rollecoaster
The news cycle is a rollercoaster right now. If you enjoy rollercoasters, good luck to you. I tend to feel sick and regretful as soon as I get on one.
It Helps To Be Able To Look Yourself In The Mirror
Public relations people are powerful. We do have the power to shape public approaches at key moments. So it’s important to stand up for what we believe in.
Midnight Diner Is the Distraction We Need
There’s something particularly nourishing about it during the clusterf__kery of recent days.
Always Find Me In The Kitchen At Parties
My most rewarding client relationships come from mutual trust. That means it helps to be authentic from the get-go.
People No Longer Trust Guys in Suits
I recently got rid of almost all my suits. Here’s why.
Writing Under the Influence of Covid
Typical of me to get it just as New York is reopening for everyone.
It Helps To Be Brave Before You Write Something
My friend Rebecca has a new book about riding a pushbike on her own to Tehran.
Repeat After Me: “I Need A Vacation.”
Unlike 92% of freelancers, I’ve been able to book a week out of town.
Men: Let’s Talk About The #PayGap
It’s Women’s History Month and yesterday, March 15, was Equal Pay Day. That’s how far white women in America must work to earn what men earned in the previous year for doing the same job. And if...
Spring Clean Your Communications—Five Tips
My wife and I got rid of 15 bags of stuff this weekend during a spring clean. I like the Marie Kondo organizing method of asking yourself, "does this spark joy?"I also love having more space to...
How Big Do You Want To Be?
This weekend I passed an old church in Upstate New York. Outside a sign said: "EPISCOPAL CHURCH. Organized February 20, 1811 by Rev. Samuel Fuller who built church in 1815 and served as Rector for...
Your Newsletter is the Canary in Your Comms-Mine
I prefer to use canaries in coalmines as metaphors. In this case, they’re the predictor for the presence of toxic gas in your communications.
What Does Your Influence Look Like?
My friend Selina is a mid-career executive coach. One of the things she tells people often is that hard work alone isn't enough. As you build a career it's important to not only do good work but to...
Why I Love Editorial Meetings
Many organisations have complex strategic plans and large marketing teams. They have editorial calendars written months ahead. But when it comes to Monday morning and your newsletter is due out on...
When A Client Doesn’t Want to Pay
I had a client dispute an invoice last month. I'd got them into a prestigious publication at short notice. I took the job before the holidays when I didn't have the time. But their representative...
We’re Everything So We’re Nothing
Organizations and people lose focus. It messes with our ability to get press coverage. Journalists can't see where we fit into their stories. If we can be the go-to for a quote on a given subject,...
Write Like A Spy
When I'm not working, playing squash, or spending time with my family, I'm a spy. At least, that's my fantasy. Except I left my native England and took American citizenship. They don't tend to...
How Poise Will Help Us Through This January
I've been on a few calls this year where people haven't been able to even feign enthusiasm. It's the first time in my career I can remember when people have been this "over it". I've been reflecting...
Why Deadlines Are Gifts for Writers
People often ask me “how do I get unstuck and write something?” They also ask me: “What should I write about?” The answer lies in one of the best jobs I ever had. I had to write a weekly politics...
Resolving to Be More Confident in 2022
Remember: Everything always works out better when I loosen my grip and have confidence in myself and the future. That's the best resolution I made last year and if I look back, it's the one I wish...
Writing: What Scrooge Teaches Us
Happy Holidays. I hope you buy the biggest tree and hang it with the most ornaments. I hope you’re able to be of good cheer and find generosity in your heart. Especially if like us you’ve had to...
PR Advice: Beware Christmas Parties, But Also…Enjoy Them, and Be Nice
Christmas parties are dangerous for reputations and careers. And not only the one in Mad Men where the lady runs over a colleague’s foot with a John Deere tractor. Love that TV show. Case in point....
What the Beatles Documentary Shows About the Value of Deep Relationships
One of my favorite things about being a teenager was being in a band with my mates Ben, Ron, and Billy. That’s them, left to right, with me second from left looking manic in the picture. Our...
Stop Apologizing for Existing!
I’m reading a lovely French book about a kimono artist in Japan. In it, the author describes watching an encounter between the kimono maker’s wife and a fishmonger. The fishmonger and the kimono...
Good Writing Has Range
This year, I'm grateful for a lovely family and a thriving business. For a dynamic life in Manhattan and for living around the corner from the Village Vanguard. I never dreamed I'd be so lucky. I'm...
Matt Lucas is Bad For Bake-Off
People love to care a lot about things that don't matter a great deal. For example, do you watch The Great British Baking Show on Netflix? If you do, I bet you have a strong opinion about whether...
It’s #OfficeShowAndTell Time!
When I was a kid growing up in South London, I loved the Usborne Detective's Handbook. One of my favorite pages was this one about how to “set up an office” (see below)—including advice to keep a...
Good Writing Speaks for Itself
This week my son Freddy learned the most valuable gesture of them all, to cross his fingers. See above. And my book recommendation is Paris Trance by Geoff Dyer. Reading it, I’ve come to realize...
What’s Wrong With Podcasts?
In general, I like to be a positive person. But only because I feel like that’s the thing you have to say before going off on a rant. Let’s cut to the chase… What’s up with podcasts? I was on a...
How Philosophy Helps Us Communicate
I spent the weekend in upstate New York, meditating at an ashram. Eating vegan food. Doing yoga. You know. Getting my Henry David Thoreau on. My favorite example of someone trying to do this and...
3 Things I Learned at CommNet’s Virtual Conference
I spent three days last week at Commnet’s virtual conference. That’s me in the picture unpacking their fancy swag box and showing off my strategically placed houseplants. Here are the three most...
Why I Love Working With People Living With Mental Illness
It's #WorldMentalHealthDay this weekend, and this is what mental illness looks like. I know, right? Downright gorgeous…🥸 Let’s break the stigma. A lot of us have an idea in our heads of what someone...
I Want to Read Your Newsletter
I love reading newsletters, and I love creating them for my clients. We don't ALL need a regular newsletter, but I do think most people and organizations would benefit greatly from having one....
A Hack Asks: What’s The Meaning of Life?
I turned 42 on Saturday. It's the number of streets in the block number for Times Square and the New York Public Library. Or the meaning of the universe, according to The Hitchhiker's Guide to the...
How to Manage Trolls on LinkedIn
Don't read the comments. That's a piece of advice I give to most of my clients when they're featured in the media. Because at some point, when you put your head above the parapet, somebody is going...
Let’s Use the News Pyramid to Write A Winning Press Release!
A decade working as a journalist in newsrooms on both sides of the Atlantic gave me a hard sense of what’s news. And what isn’t.
“Should We Offer This Reporter an Exclusive?”
As a "comms whisperer" I'm often brought in when people have a handful of reporters they've been talking to, but aren't sure how to best to leverage those relationships to get coverage for their...
What We Learned Taking a Baby To Europe in a Pandemic
I’ve been mostly off work, but it’s been a fun month. I went with my wife and son from New York to England and Italy, our first proper vacation since before COVID and the first of little Freddy’s...
What to Look for in a Communications Consultant
When people ask me what they should look for in a communications consultant, I say "is his name Matt Davis?" 🥸 But there's more to it. Let me tell you an illustrative story. My friend Russ was...
Why We Should All Read The Occasional Tabloid Newspaper
Challenge is important. No matter how well you're dressed, if you're an emperor. Or how great your communications strategies might be. Tricky subject for many of us, this, but I’m here to tell you...
On the Value of Hard Work
One of my favorite Martin Luther King, Jr quotes is about the value of hard work. He said that if you're called to be a street sweeper, you should do it like Michaelangelo painted. You should sweep...
The State of Comms, Diversity in Comms Strategy, a Blog, and a Free Masterclass
First up, would you like a free seven-day pass to Masterclass? I’ve been taking a course in political campaign messaging led by Karl Rove and David Axelrod and have two free seven-day passes to give...
Does My Accent Matter?
I have a strong South London accent. Nobody in America hears the difference but people in London used to comment on it often. Which is a large part of why I moved to New York. Everyone here assumes...
Turning Doubts into Strengths Takes Time and That’s Okay
The last time England, where I was born, beat Germany in a major soccer tournament was 1966. It’s taken 55 years for us, as a country, to process our doubts and overcome them. What does England's...
14 Ways We Can Redefine “Professionalism” to Be More Inclusive
'This is the best event I have attended definitely for 2021, perhaps throughout my working life!' That’s actual feedback we got on last week’s hastily convened Transatlantic conversation about...
I don’t use wire services. I pitch. ⚾️
There are a few services out there that charge PR people like me thousands of dollars to post press releases online, and spam them out to reporters all over the world. You can search these databases...
The Art of Ventriloquism
Most of us wish we could easily recreate our ideal tone of voice, quickly. But it’s a challenge.
Nothing Is Actually On Fire
It’s rare I’ll begin working with a client when they’re calm and relaxed. Still, it doesn’t mean anything is actually on fire.
“We’re Only Hearing From the People Who Made It.”
“Professionalism” is actually a trojan horse for talking about inclusion.
Let’s Talk About Professionalism
What does it mean to be “professional” at work?
On Shameless Cries for Attention
When you need to get somebody’s attention, what do you do?
Too Busy To Communicate? Here’s How To Multiply Your Audience In Months
Leaders often tell me they’re too busy to communicate, but in the same breath they ask how they can quickly multiply their audience.
Winning Them Over with Milk And Cookies
Making a film for a group of cooperative bakeries that are trying to be a “democracy demonstration project”.
What Is It You Really Want?—How Core Concerns Inform Messaging
Sorry, not sorry, to open this by linking you to a Spice Girls video.
Why Not Go Where The Audience Is? (And Why Is Populism So Stigmatized?)
Populism is almost a vulgar concept, particularly if you’ve worked seriously on a cause you believe in for decades.
Why Comms People Quit
I’ve been meaning to share a great survey from a British comms recruiter for a while. They surveyed communications people on their reasons for quitting.
What’s Your Battery Percentage? How Many Unread Emails Are In Your Inbox?
I’m high-strung when it comes to this sort of thing.
Why on Earth Would Anyone Try to Run A Hundred Miles?
A former high school friend of mine, Ed, ran 68 miles this past weekend. Question: Why on earth would anybody want to do that?
When Sorry Seems To Be The Hardest Word
Don’t worry, this isn’t an Elton John fan post. That would really warrant an apology.
Matt Davis & Son Communications
We have a new teammember!
Delivering Justice Matters Most To Me
Career coaching is a great way to keep things interesting and for me to stay engaged as a consultant. As part of that process I’ve been prioritizing my career goals. And it turns out? “Delivering...
Every Single Thing You Do Will Be Scrutinized
No pressure. But how would you explain your worst mistake?
“No Mean Clients!” – Why I Love This Sign
I was inspired by something I saw walking through midtown…
How Are You Staying Sane During COVID?
I’m all for us having this conversation more openly.
Is It Ever Worth Buying A Full-Page Ad In the New York Times?
The short answer is yes, but not very often. And certainly not in this case.
Communicating Respect
Because character is how you treat people who can do nothing for you.
Losing Weight Taught Me Great Comms Lessons
What I learned about communications from losing the “Covid-19″…or 20. Pounds.
The Investment Risk Of Racism
Racial justice risk can be a factor in long term financial performance.
Connecting Your Work To National News Stories To Secure Media Coverage
“I call Matt the Michael Clayton of press coverage,” said a colleague, recently.
My Tone Of Voice Is Friendly…What’s Yours?
Why do people listen to what you have to say? What makes them engage with you?
Tenet is a Garbage movie, and Here’s Why That Matters
…it’s the writing.
It’s The Holiday Comms Quiz!
…don’t tell me you’re doing any actual WORK between Dec 15 and January 5…
The Value Of An Actual, Written-Down Comms Strategy
…like Santa Claus, a lot of people talk about these things. But does yours actually exist?
How To Grow Your Author Platform
aka “sell more books.”
Comms Advice From The Legendary Dosa Man of New York City
Simplicity+Focus=Engagement!
Fantastic Management Advice From An Unlikely Source
…my first job washing dishes.
Great Writing Advice From Kurt Vonnegut
“Find a Subject You Care About” and “Pity the reader.”
How I Learned Patience By Polishing My Shoes
Don’t worry. It’s a metaphor with broader implications for our democracy.
Some Days, There Just Ain’t No Fish
Ho-o-ly mackerel!
Don’t Say The “Not.”
Don’t push the red button. Don’t even think about it. You see where I’m going with this, I hope.
The Joys Of Being A Good Customer
It’s a subtle art, but it pays dividends.
How Do You Stay Passionate About Communications?
We need to believe in our work. We need to have energy. We need to have presence.
How To Write Well For Publication
It’s really quite simple, actually…
Why I Love To Hire Experts
My grandfather built his own central heating system from scratch. I will not be doing that.
Are You A Prisoner of Slack, Too?
I’m being chased by an inflatable white ball. But that ball is an instant messenger service.
What Does Interior Design Have In Common With Communications Strategy?
How do you stand out from the crowd when your communications are designed by committee?
Wrangle Your Bulls… With The Hemingway App
Give good writing a fighting chance through any approvals process.
How Is Media Relations Like Dating?
Don’t beg. For a start.
“Get To The Point Then Go Away”
It’s direct advice for public speaking, but it works.
How Are You, Really?
If you care about how it feels to do a job, then we’ll have a lot in common.
People I’m Invested In — A Sustainable Business Development Approach
Rather than “always be closing”, “always be considerate.”
Who Are Your Storytellers?
How storytellers build your movement.
Agency, In-House, or Contractor?
Tricky question, this…
Friday I’m In Love
Having served as a journalist for a decade, I favor the opposite of a Friday Night News Dump™…
Which Cultural Norms Affect Your Ability To Communicate For Behavior Change?
For behavior change to happen, “cultural norming” is required.
TL; DR
The most common writing advice I give my clients is to write shorter.
What Does Courage Mean In Communications Today?
Leaders are looking around at the likes of Ben & Jerry’s, right now.
Writing Exercise: Your Values In Three Words
Think of France’s national motto: Liberté, égalité, fraternité.
The First Question I Ask As A Writing Coach
What are you reading? What’s on your bookshelf?
White Friends: I Will Buy You A Cookie If You Use The Word “Race” On LinkedIn
I understand that feeling of being stuck when it comes to talking about race. But here’s why I will buy you a cookie if you use the word “race” on LinkedIn. Seriously.
Humor Can Help With Your Serious Cause
I hate to break it to you, but it doesn’t matter how right you are.
If you can’t persuade people, then you’ll lose.
It’s Mental Health Awareness Week—Here’s How To Make New Friends
It’s paralyzing to write about mental health, because who’s the audience? Everyone? It should be.
The Five-Minute Content Strategy
“To be honest, I never really thought about why I needed a website,” he said. Ruh-roh!
Slower Communication Is More Valuable
Trees communicate at the pace of a third of an inch a minute, apparently. I know, right? It was, in fact, news to me that they could communicate at all.* But when they’re under attack, they’ll send...
Let’s Clarify Your Communications Strategy
You want a new website? You want to focus more on getting press hits? What about a statement of organizational values to show the world what you're all about? Where to start?! The hard truth...
Boosting Your Mission With Animation
A well executed, short animation will garner more views and better cut-through for your message. After coming up with the idea of resurrecting Britain's "Charley Says" public safety films, to...
Best Use Of Video In A Campaign
During my time at Brickwall, a digital creative production studio in London’s Shoreditch, our “Hot Looks” film drawing attention to the dangers of hair straighteners won a 2014 CorpComms Digi Award...
How to Ask a Really Good Question
It can be particularly hard these days to get somebody to answer a question in an interesting and engaging way. Our interviews run to tight schedules, with talking points rehearsed in-depth, in...
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