There’s a great song by Hoagy Carmichael called “Ain’t No Fish”, that spends a few minutes cheering you up.*
In his jaunty voice, Mr. Carmichael reminds all folks that some days, there just ain’t no fish.
From a media relations perspective, it’s a hard time to get a nibble, right now. The election. The Supreme Court fight. And news desks, I’m hearing, are being deluged with pitches both for news coverage and op-eds. So I’ve found myself pitching some super stories that should be a slam dunk for press coverage. But some days?
There just ain’t no fish.
At times like this, it’s good to have other outlets for your communications. Medium, in particular, is a great way of getting one’s perspective out into the world. And LinkedIn, too, offers a great self-publishing platform. Not to mention running an active blog. Or emailing your key audiences. And what about your social channels? There’s no reason to bottle everything up until editors stop talking about “bandwidth.”
Meanwhile, I’m lucky. My clients are understanding. As one told me last Friday when we’d not heard back as much as we’d have liked on their campaign launch:
“Well, Matt, it’s not like there’s anything else happening in the world this week.”
And we resolved to re-pitch the story after the election…
I’m sending you good vibes for the next ten days, and remember. If you’re finding this week a little tricky, as I know many of us are, that some days? There just ain’t no fish.
Ho-o-ly mackerel!
