Like so many other mugs, I spent $20 last week to rent Christopher Nolan’s blockbuster film, Tenet, on Amazon Prime. And I was furious at how bad it is. Kenneth Branagh invented a time machine. That’s the premise on which the plot rests. 

Ergo Tenet is garbage. I switched it off after an hour and five minutes. This column hereby petitions Jeff Bezos for the rest of my money back. More important: Why does it matter so much that Tenet is garbage? I mean, why have I found myself awake for nights in a row wondering why the critical reception didn’t call it what it was? A turkey. A farce. An emperor wearing no clothes?

You can read the rest of this column at The Independent.

 

Want free comms advice once a week? Subscribe here... 🧠 📬

* indicates required

800 people read this free weekly newsletter on strategic communications.

Would you like to join them?

You have Successfully Subscribed!