Nonprofit communications directors often face a myriad of challenges. I did the job myself, before I started consulting, so I know how hard it is. Luckily, I also know how I can help. I’ve just had a rare spot open up in my consulting roster, too, so if you’re interested in working with me, now is a good time for us to talk.
- Limited Resources and Overwhelming Workload
The thing I hear most often is that you have very little money and very big expectations. With tight budgets and small teams, communications directors often find themselves stretched thin. You’re juggling roles and responsibilities. This can hamper the quality and consistency of communication efforts. An experienced communications consultant can ease the burden. I can provide valuable strategic guidance. I can help rank tasks, and optimize your resource allocation to ensure the most impact.
- Lack of Strategic Planning and Message Development
Absence of a clear communication strategy and well-defined messaging are also common. They lead to inconsistency in conveying your organization’s mission and vision. You might struggle to distill complex ideas into concise and compelling messages. I can help. Together, we can craft a comprehensive communication strategy. It can align your organization’s goals and help you resonate with diverse stakeholders.
- Keeping Pace with Digital Communication Trends
As technology evolves, so do communication channels. Often my clients are struggling to stay abreast of the latest digital trends. A communications consultant can help bridge the gap by bringing in a wealth of expertise. I can guide you in adopting robust digital communication strategies. These can drive engagement, increase brand visibility, and expand your reach.
- Building and Nurturing Media Relationships
Another significant challenge is establishing and maintaining positive relationships with media outlets. You might lack media contacts or lack skills to pitch newsworthy stories. I worked as a journalist for a decade and my pitching success rate is high. I can help you build lasting relationships with reporters to raise awareness.
- Crisis Communications and Reputation Management
Nonprofit organizations are not immune to crises that can jeopardize their reputation. You might find themselves ill-prepared to handle negative incidents or additional public scrutiny. An experienced communications consultant can offer a steady hand during challenging times. I help provide a swift and strategic response to crises. I can help minimize damage so you can stay focused on mission delivery.
It’s possible, of course, that you might have other reasons for wanting to hire me. That’s just fine! But if you want to talk about strategic communications consulting for any reason, let’s have a chat. My business thrives on referrals, too. So if you’d like to share this with someone you think might like to read it, I’d appreciate that.
—Matt Davis is a communications consultant and writer for a wide variety of clients. He also teaches yoga and lives with his wife and son in New York.
